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How New Digital Advertising Rules Are Affecting Your Brand
You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the...
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3 Strategies for Smarter Advertising on Any Budget
Smarter advertising is needed … whether you’re managing a multi-million dollar marketing budget or scraping ad campaigns together with pennies. Many of the pricey ads that appear in Times Square or...
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How To Create Non-Boring Social Media Ads That Spark Action
Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake...
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Why Social Media Is Important for Business Marketing
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your...
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Keyword Research – It’s Not Just for SEO
Many businesses utilize keyword research for SEO purposes, trying to ensure they rocket to the top of relevant searches and get themselves in front of their customers. With that said, SEO is not the...
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10 Ways Email and Direct Mail Marketing Can Complement One Another
Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both...
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The Big, Ugly List Of Why Your Online Advertising Isn’t Working
If your online advertising isn’t working, don’t worry. There’s likely a fix. Advertising can go wrong for many reasons. Bad audience set up, terrible targeting, fierce competition … However, if you’re...
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Three Things To Include In Your Quarterly Marketing Review Reports
You’re probably asking what a quarterly marketing review (QMR) is. It’s just like a quarterly business review (QBR) but for marketing. The QMR takes place when we schedule our quarterly review with our...
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How To Prepare For The Post-Advertising Apocalypse
What will the post-advertising apocalypse look like for marketers? Not as scary as you may think. Advertising is not dead. It’s just changing. And with or without advertising, here’s how you can...
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Brand Activism: How To Be A Brand That Takes A Stand
Brand activism is on the rise. We are in an age of empowerment and everyone wants to be heard. Luckily, every social platform allows for that-and companies are listening! Recently, I was reading about...
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